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10 Dynamic Trade Show Trends to Look Out For

Updated: Oct 17, 2023

In the ever-evolving world of trade shows, staying ahead of the game is crucial for businesses seeking to make a lasting impression. If you're looking to stand out and captivate your audience, our latest blog post explores the top 10 dynamic trade show trends that are reshaping the industry. Dive in and discover how these innovative strategies can elevate your exhibition experience!

#10. Adopt the Transition to Sustainable Practices

Over the past year, the emphasis on sustainable events has increased significantly. This is partly due to the acknowledgment that virtual events are more environmentally friendly compared to in-person ones. With no need for travel, reduced resource consumption, and zero waste production, virtual events have a clear edge in terms of sustainability. This aspect holds great importance for many individuals and companies catering to these groups. In short, if sustainability is a primary value for your organization, it becomes a crucial exhibition industry trend to incorporate into your booth design.

#9. Initiate Early and Tactical Networking

To generate valuable leads, it's always wise to begin laying the foundation as early as possible. You could start by contacting your existing customers and inquiring about their plans for the upcoming year. Discover which events they plan on attending and what they hope to accomplish at those gatherings. If a significant number of your current clients intend to visit one specific event, you'll likely find new customers there as well.

After determining which events you'll be present at, casually mention them in your subscriber emails. Then, around a few weeks before each occasion, send targeted emails to segments that have shown interest or whom you have previously met at events. About two weeks before the event, it will become a subject of immediate interest for attendees. This makes it an ideal time to focus on arranging meetings and encouraging booth visits.

#8. Prioritize Quality Over Quantity in Lead Generation

Although live events are regaining momentum, they may not reach pre-2020 attendance levels for another year or two. As a result, many events will continue featuring fewer exhibitors and attendees. By selecting the right shows and meticulously nurturing leads, you can focus and aim for a smaller set of well-qualified leads instead of numerous unqualified or semi-qualified ones.

#7. Incorporate Live Experiences

As visitors return to live events, experiential booths have emerged as a significant trend. Trade show attendees are drawn to live events due to the unique and captivating experiences they provide. You can incorporate anything ranging from immersive video screenings and virtual reality to hands-on activities or product demos – even entertaining games or complimentary coffee bars, to offer booth visitors interactive experiences instead of mere visual stimuli. This way of engaging multiple senses strengthens connections and boosts memorability.

#6. The Resurgence of Live Shows: Be Prepared!

Live events, particularly trade shows, experienced a rebound in 2022. Attendees find these events more engaging and familiar, with many looking forward to visiting new stalls, networking in person, and catching up with old acquaintances. With 8 years of industry experience, UltraTend offers a wide array of services designed to handle all your in-person event needs while ensuring a seamless, exceptional exhibition experience. We also specialize in providing digital marketing services exclusively for trade shows that can skyrocket your lead generation and increase ROI by 50%. To learn more about the offerings, check out our Design Rush Profile at

In today's fast-paced business world, staying ahead of the curve is more important than ever. Make sure to incorporate these 10 dynamic trade show trends that are redefining success for businesses like yours! Let's unlock the potential of your trade show strategy now!

If you seek professional advice on what could use enhancement in your case, get in touch with the UltraTend team at +44 20 3807 9480 or mail us at! For insights that will empower you and turn every future exhibition into a winning experience, subscribe to our daily blogs at

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