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7 Useful Ways to Save Time as an Exhibitor at Trade Shows



As an exhibitor at trade shows, you know firsthand how crucial every second can be. Time is money, and maximizing your productivity is the key to success. In this blog post, we will unveil 7 impactful ways to save time, streamline your experience, and make the most of your trade show participation. Don't let another minute slip away - dive into these game-changing time-saving tips designed specifically for exhibitors like you!

#1. Utilize sponsors for financial support.

Attract participants by presenting benefits like discounted event tickets, speaking slots, access to event details, or enhanced brand visibility. You may also propose the chance for sponsors to establish an award category related to their brand if the event includes an awards ceremony.

#2. Engage volunteers for increased productivity.

Think about providing advantages such as complimentary event tickets, chances to network, or entry to special sessions. As a result, you'll obtain essential assistance without incurring excessive costs. Tip: Handwritten thank you cards sent to volunteers after the event can make a significant impact!

#3. Simplify the process of name tag creation.

Instead of having your team spend hours assembling name tags and attaching lanyards before a major conference, consider using a service like Name Badges to Go. This will save time and energy on in-house badge printing and organization, allowing team members to focus on other aspects of the event.

#4. Standardize event marketing email campaigns.

Using automation platforms such as GetResponse, Sendy, MailChimp, Smore, and Constant Contact can streamline the design and personalization of professional event emails. Remember to examine email performance analytics within your chosen platform to enhance open rates, click rates, and overall event registration numbers.

#5. Schedule your event's social media posts in advance.

Begin by arranging upcoming content on a digital calendar to determine the timing for each post. This prevents the hassle of creating last-minute posts spontaneously. Utilize social media scheduling tools such as HubSpot, Sprout Social, or Hootsuite to plan posts beforehand.

#6. Implement digital ticketing using QR codes.

Send attendees a confirmation number, unique ID, or personalized QR code via email before the event to streamline check-in at the venue. Event teams can create their own variable data or choose event registration software that includes digital ticketing.

#7. Conduct a post-event survey for feedback.

Gather valuable insights from attendees by developing a survey with tools like Google Forms, SurveyMonkey, Qualtrics, or other survey platforms. Keep your survey concise to maximize response rates. Encourage participation by offering incentives such as gift cards, event discounts, or free tickets to future events.

Trade shows have become an integral part of various industries, providing businesses with the opportunity to showcase their products and services while forging valuable connections. Exhibiting at these events, however, has often been synonymous with a substantial investment of time and resources. Overcoming these obstacles of trade show environments can be achieved using various strategic methods. The previously mentioned text offers some valuable techniques, and further expertise can be gained by partnering with an experienced marketing and trade show solution provider like UltraTend. With over 8 years of industry knowledge and a comprehensive array of turnkey solutions, we can deliver exactly what you seek. Contact us now at +44 20 3807 9480 or email us at sales@ultratend.com to expand your market on a global scale!

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