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7 Easy Tips for Incorporating Inclusive Language at Trade Fairs



Creating an inclusive event experience extends beyond simply ensuring gender-neutral restrooms and standard ADA compliance. It requires a comprehensive and caring approach throughout the entire event. This includes being attentive to the comfort and dignity of your audience as your speakers engage with them.


Although much emphasis is placed on establishing an inclusive lineup and accessible venue, these factors represent only half of the overall equation. Consequently, here are eight methods to adopt more inclusive language in your marketing materials and various forms of communication, aiming to reduce any potential barriers.


#7. Understand the significance of being mindful.

Individuals often recall an insensitive remark or accidentally offensive statement more than any other aspect of an event. Therefore, it's crucial to consciously incorporate diversity, equity, and inclusion in our day-to-day activities, including the workplace.


#6. Choose speakers who appreciate the value of an inclusive event environment.

Besides selecting speakers from diverse backgrounds and with varied experiences, it is essential to identify individuals who share your organization's values and objectives as well as your dedication to fostering a genuinely inclusive atmosphere.


#5. Use gender-neutral language.

Phrases such as 'ladies and gentlemen,' 'you guys,' and 'sir or madam' may unintentionally exclude individuals who are gender-fluid, gender-nonconforming, nonbinary, intersex, or transgender. Choosing gender-neutral alternatives can be more considerate. If you are unsure of someone's pronouns or are referencing an unknown individual, use their name or the singular 'they' rather than 'he or she.'


#4. Adopt person-first language.

Rather than defining individuals or groups by disabilities, diagnoses, or appearances, it is beneficial to use person-first language. Phrases like 'a person who is deaf' or 'a person with a disability' are more respectful and considerate options.


#3. Avoid relying too much on idioms or colloquialisms.

Idiomatic expressions often do not translate accurately and can cause unnecessary confusion. They might be well received by a local audience, but a diverse group can easily become perplexed, detracting you from your main objective.


#2. Be receptive to feedback.

Inclusive language isn't always intuitive, even for those who promote diversity and inclusion. The aim is not to identify people using the wrong words but to foster empathy and humanity in our interactions with one another.


#1. Allocate time for self-education.

The significance of words has increased more than ever in today's world. We frequently utilize phrases and terminology that are exclusionary and carry negative implications without realizing it. As a result, it is crucial to be informed, to learn, and only then, engage in conversations.


Although it might appear challenging to stay updated with ever-changing standards, it becomes more natural as you practice. You'll be astonished by the number of commonly used expressions that are no longer suitable today. Nonetheless, using deliberate and inclusive language when interacting with others helps to establish deeper and more authentic connections. The effort invested in this is undoubtedly always worthwhile.


Overcoming the challenges of the competitive trade show environment is a vital aspect that can be addressed through various marketing strategies. Some methods can be derived from the text mentioned earlier, while additional knowledge can be gained by working with an experienced marketing and trade show solution provider like UltraTend. With our more than 8 years of experience in the industry and an array of comprehensive solutions, we can deliver exactly what you have been searching for. Don't hesitate to contact us at +44 20 3807 9480 or email us at sales@ultratend.com to expand your global market presence today!


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